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This Day in Music History

5 Aug 2007

todayAugust 5, 2022

Background

Beatles fans feared the misuse of the Fab Four’s music had hit rock bottom following the decision to license ‘All You Need Is Love’ for use in a nappy advert. Procter & Gamble had purchased the rights to use the song from Sony/ATV Music Publishing, which now owned Northern Songs, the Beatles’ catalogue. The ad featured a baby jumping on a teddy bear in a disposable nappy which offered ‘ultimate leak protection.’

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